Concept visualization: secure rooftop plots above mall parking (pilot design reference).
The Reality
City life shouldn't mean losing connection to land.
Apartment living means no private growing space
Families want healthier offline weekend experiences
Mall parking roofs are underutilized and open parking increases vehicle heat
How It Works
Not informal rooftop farming — a premium, managed lifestyle amenity.
Covered Parking
Existing mall infrastructure
Secure Access
Safety railing + controlled entry
Private Plots
10 or 15 sqm personal spaces
Smart Irrigation
Optional monitoring system
What You Get
A lifestyle experience focused on identity, ownership, and belonging
Ownership in the City
Your personal growing space in an urban environment
Weekend Family Activity
Meaningful time together outdoors
Community Belonging
Connect with like-minded neighbors
Wellness & Stress Relief
Therapeutic benefits of gardening
Secure Environment
Structured, safe, and well-maintained
Convenience
Located near shopping and amenities
Plot Options & Pricing
Choose the size that fits your growing ambitions
Pilot pricing — subject to final site and amenities
Personal Plot
- Private 10 sqm plot
- Secure rooftop access
- Basic infrastructure
- Community events
Serious Grower Plot
- Private 15 sqm plot
- Secure rooftop access
- Basic infrastructure
- Community events
- Priority workshop access
Smart Monitoring
Optional app-based irrigation monitoring makes gardening easier
Professional hardware + intuitive mobile app
Soil Moisture Monitoring
Real-time data from your plot
Smart Alerts
Notifications when plants need care
Watering Schedule
Automated or manual control
Usage Insights
Track your garden performance
Why It Matters
Makes gardening easier, improves plant success, and creates scalable operations. Monitor from anywhere, optimize water usage, and get better growing results.
Who It's For
Middle-Income Apartment Residents
Ages 30-60, seeking outdoor lifestyle experiences
Parents with Kids
Families wanting offline weekend activities together
Retirees
Visiting family from rural areas, missing connection to land
Remote Workers
Craving outdoor routine and work-life balance
Sustainability-Minded Couples
Young professionals interested in eco-friendly lifestyle
Business Model
Multiple revenue streams with recurring monthly income
Plot Rental
Monthly recurring revenue from private plots
Smart Irrigation Subscription
Optional app-based monitoring service
Workshops & Events
Educational programs and community gatherings
Supplies UpsellFuture
Seeds, tools, and gardening materials
Pilot Unit Economics
Pilot assumption — actual numbers vary by site
Repeatable playbook across multiple malls
Pilot Plan
Structured roadmap from validation to launch
Foundation
- • Market research & validation
- • Technical feasibility study
- • Financial modeling
Demand Validation
- • Waitlist campaign
- • Customer interviews
- • Pricing validation
Prototype
- • Irrigation demo system
- • App MVP development
- • Plot design finalization
Mall Agreement
- • Site selection & assessment
- • Negotiate terms with mall
- • Secure pilot LOI
Pilot Launch
- • Construction & setup
- • Member onboarding
- • Operations launch
Traction
Building momentum through validation and partnerships
Want the latest numbers?
The Ask
Seeking pilot partners + pre-seed capital
To fund first site feasibility, engineering, and pilot build
Common Questions
Everything you need to know
Join the Waitlist
Be first in line for pilot access. Takes 2 minutes.